Three years ago, I created a Google account under the name ‘Holly Olivia Creates’ and set up my own blog to show the clothes I was making at that time. I’d been really ill with a kidney infection since April so had only been into school for exams. Due to this, I’d been spending a lot of time whilst I was house-bound reading my favourite blogs (at the time they included What Olivia Did and A Beautiful Mess), so decided to take the plunge and create my own. I’d had a blog for a short time when I was about 14 but it wasn’t great and I ended up losing interest as I went through my emo phase.
Initially, I was writing about art, dressmaking and some gluten free recipes, whilst I found my niche. I also won Best Student Blog in the North East Blogger Awards in October that year, which was an amazing achievement for me, I was then given the ‘entrepreneurial’ award from my GCSE business studies teacher for at the leaver’s awards ceremony, also for my blog.
Since then, my blog has taken a few different directions as I figured out more about myself and who I am. I now try to only feature secondhand/ vintage clothes on my blog as I have read up more about ethics within the fashion industry and also want to help reduce waste by recycling clothing. That’s not to say that I don’t buy the odd bit of ‘new’ clothing every so often as reducing the amount you spend on fast fashion is better than nothing.
I have found the move from high street to secondhand clothing difficult in terms of my blog, and this is the first time I have mentioned it on here. Some people stopped reading and I have had to turn down 99% of the opportunities I’ve been asked about, as they didn’t fit with my blog. Quite frankly, I do need the money that I’ve been offered for sponsored posts but didn’t want to stop making content I was happy with and only featuring brands which I would genuinely support for being more ethical. As I’ll be a student in a couple of weeks (omg help) second-hand shopping has given me some much-needed practice at being thrifty, there’s no way I’d have managed without needing a massive overdraft if I’d kept spending on clothing at the rate I had been.
Overall, I feel like I have really found myself and my blog niche this year and I am so happy with how the content I share has improved; I may not have that many followers but the idea of having a high follower count isn’t why I’ve been writing this blog for three years. I write this blog because I love photography, styling and writing and enjoy being able to share my passions with the world.
A massive thank you to anyone who reads and comments on my blog and to the brands I have worked with over the past three years, it really means a lot!